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Overview


Hello, this is Jane Kim.

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Overview


Hello, this is Jane Kim.

 

NYC based Product Manager with background in Service Design & Digital Strategy. Natural dot connector ·-·-·-·.

 
 

Current

 

IBM

Product Manager, Strategic Partnerships & Offerings  · October 2017 - Today

I build alliances with IBM's Strategic Partners to accelerate growth of IBM's developer ecosystem and create joint-products that provide users solutions that solve their key pain points. Using the user/customer-centered approach, I formulate end to end partnership growth and product strategy.

In the process, I:

1) Lead cross-functional squads consisting of design, marketing, offering management, engineering and dev advocates to best organize around missions and drive rapid execution.

2) Work across business units to leverage IBM's technology platforms such as Cloud, AI, Data Science and Blockchain to create compelling products with clear market differentiators. With emphasis on solving user's problem. 

3) Lead Digital Experience and create clear end-to-end user journey starting from discovery (top of funnel) to consumption of services/platforms. Various user types that I look after a journey for include consumer/gamer, enterprise developer, startup and ISVs.

4) Lead Go-To-Market strategy and execution, which include Route-To-Market analysis, competitor landscape analysis and internal sales enablement to reach our target audience effectively and drive business results.

 

Recent Work

 
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UX Strategy and Design Lead  · July 2014 - Sep 2017

Since joining in 2014, my team has researched, built and delivered user centric commerce platforms including B2B quote-to-order experience, B2C product configuration experience and integrated commerce experience driving the company's cloud mission from the forefront. 

IBM puts a big emphasis on user centered design and the commitment for it is evident through IBM Design, which has grown exponentially in the past few years. Besides using the design thinking methodology to solve business and user problems at scale, I've also been an active design thinking workshop facilitator.

Want to know more? Let's connect

 
  • Quote to Order experience for IBM business partners
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Lead UX & UI Design:

Led a design of end-to-end customer experience applying the Design Thinking methodology from start to finish. Based on competitor research and user interviews my team created the quote purchase experience solving the specific painpoints of business partners' workflow and improving how IBM does businesses with them.

 

Worked closely with a product manager and engineers to gather business requirements and understand technical feasibility. Facilitated design thinking exercises with all functions of the business to further identify opportunity areas and create a product roadmap that ensures delivery of user value in each sprint as well as business value. 

To start off the project, I created a user journey and system flowchart to analyze the as-is experience. After the Design Thinking workshop and possible opportunity areas were defined, a to-be scenario flowchart was created to clearly document and effectively communicate the vision with various functions of the business. By leading the end-to-end journey mapping and filling in the gap of a business analyst in my team, I aligned the business and the systems/technical process.

Being part of a globally distributed team, effective remote collaboration is key to success. Throughout the project I led various collaboration sessions including use of Mural boards to brainstorm ideas with designers, product managers, engineers and subject matter experts located in three different continents to engage the team and to get different perspectives from various functions other than design.

Value mapping session wad done with a lead architect and a product manager to evaluate value to user and feasibility for the team to create a product roadmap that aligns with the team's agile framework.

 
  • Product Configuration Experience
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Lead UX & UI Design:

Led a cross-functional team to build a user centric product configuration experience in IBM Marketplace for 400+ complex products IBM offers to allow users to successfully explore and customize the products for their specific needs. The user type for IBM Marketplace varies from individual users to mid size companies to enterprise clients. User interviews were conducted with each user type to ensure the experience was providing user value to the identified users, enabling users with the capabilities of a big enterprise but presented in a simple, individual consumer based product way.

Gathered business requirements and interfaced with stakeholders to manage and negotiate expectations. Worked closely with architects as well to understand the technical feasibility and to maximize user value while meeting business and technical requirements.

 
  • Subscription Renewals Experience

Lead UX & UI Design:

To create a successful B2B subscription renewal experience my team designed an email template and notification system to successfully notify the customers when they are coming up for renewal and to enable them to easily take action. This drove business transformation of multiple groups within IBM by successfully taking a sales rep based business process to online where customers can easily self-serve and developing a new business process to compensate the reps fairly.

 

With this new experience, our B2B customers can now renew their crucial support subscriptions within minutes online, which is a huge success compared to days or months they use to spend to understand the quote, interact with a sales rep and place and renew through a rep. 

Our main customer goal was to remove all unnecessary wait time they used to spend without having any visibility into the progress. Our business goal was to remove smaller deals from reps' responsibilities and route them via our online experience in order to enable reps to focus on bigger deals that require rep interaction.

 

Want to know more? Let's connect

 

Past Work & Side Projects

 

New York State 

Bill Tracker

Design & Development  · 2014 - present

A search tool that displays New York State's legislature bill data in a more pleasant and efficient way. The goal was to rethink the usual process of long and boring bill searching. It is using the state's API to retrieve the data and underscore js. is being used to organize the content.

I am using APIs from opencongress.org.

This started as a small passion project of mine in 2014 and it is still being worked on. My interest in transforming a not-so-fun and inaccessible legislation information into something that is more digestible and interesting has led me to this experiment/project.

My mission was to bridge the gap between the government and the general public.

 
 
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Branding, Interaction & Visual Design · 2017 

Fleischman salon is an exclusive, high-end men's salon in New York City. I overhauled the brand, visual and interactive design to provide an online presence that matches their sophisticated in-store experience. The result is an elegant and modern website with just the right amount of edge.

 

The site features a haircut selector, which allows customers to easily select the attributes for a type of haircut they want and browse examples that matches the attributes.

 
 

Content Innovation Agency at NBCUniversal

UX and Graphic Design & Marketing Strategy · 2013

Created “The Voice”,  reality television singing competition broadcast, on-air spot graphics working with a distributed production team.

 
 
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Graphic Design & Project Management · 2012

Working at Little Fury, a design agency in NYC, I designed a company field guide to clearly communicate Chobani's mission and business strategy to its employees. This was paired with the branding and packaging design work the team did for the new product line at the time, Chobani "Flip."